June 2021

By David Griffin, Senior Consultant at 42 Technology

In his article for FMCG CEO magazine, David highlighted the complex struggles that brand owners face in designing and developing sustainable packaging.

Moving to more sustainable consumer goods packaging increasingly requires engagement at many levels. But the challenge for enterprises going forward will be how to continually engage and manage a wider set of stakeholders than ever before.

In an ideal (but unrealistic) scenario, brand owners simply find sustainable direct replacements for their previous films, coatings or plastics, which leaves the product design, consumer experience and manufacturing process largely unaffected. However, in practice this is rarely the case.

For example, mixed material laminate films, used extensively in a wide range of products, rely on multiple components – each providing specific functions such as strength, sealability, printability, and barrier properties. And replacing a composite film with a single material, let alone a sustainable one, is unlikely to be a simple ‘like for like’ substitution.

Read the full article and case studies online here: FMCG CEO Magazine.


David Griffin

If you would like to find out more please contact David:
david.griffin@42T.com | +44 (0)1480 302700 | www.linkedin.com/in/david-griffin

David is a Senior Consultant at 42 Technology and is an industry experienced mechanical engineer who spent a decade developing bespoke test and assembly automation, in diverse fields ranging from motor winding to asthma inhaler manufacture, several years developing and optimising solvent removal technology and continuous chemistry systems. He also spent a period in industrial inkjet printing system development.

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