Avoiding common pitfalls when bringing products to market – Dr Euan Smith speaks this week
Product development expert, physicist and managing consultant, Dr Euan Smith, will be giving attendees the benefit of his decades of experience in bringing products to market at a start-up event in London.
Dr Euan Smith is Head of Systems & Photonics at 42T and is to give the keynote address at this event which is hosted by Startups Magazine.
The event takes place in the City on Thurs, 25 January 2024 (6 – 9pm) at the Small Business Research + Enterprise Centre, London.
Euan will be talking through a list of important important factors for entrepreneurs to keep in mind when developing ideas and products.
As a product development and innovation consultancy, 42 Technology has helped many businesses to develop their first products through to production, and has seen them frequently confronting comparable challenges on the way.
A handy set of tips and pointers for innovators
Entrepreneurs often recount tales of the mistakes they’ve made and the obstacles they’ve overcome in bringing their first products to market in order to help embolden others who are starting out on a similar journey.
“Although many lessons are probably learned from making mistakes, that doesn’t mean expensive errors should have to be embraced. Spotting problems early and having a better understanding of the challenges ahead are crucial to staying on track, and limiting the cost and consequences when things don’t turn out as planned. It helps to have experienced people involved who can guide the process or at least be aware of the potential pitfalls.”
What you will learn
Euan will talk through the seven pitfalls which we’ve most often seen in deep-innovation product development within start-ups. In particular, you will learn:
Why, and when, you need to look beyond the MVP
The importance of supply chains, markets and product positioning
