A global FMCG client wanted to rethink how it’s products were sold instore without compromising the consumer experience.
We explored the quadruple bottom line:
User journeys, risk assessment and theoretical models were produced to inform our understanding of the various influencing factors to a successful solution. Using the information gathered and analysed we recommended a specific reuse model. A roadmap was put together with milestones for the client to validate the model from both a financial and consumer experience perspective.