A global FMCG client wanted to rethink how it’s products were sold instore without compromising the consumer experience.

We explored the quadruple bottom line:

  • understanding the consumer, supply chain, and stakeholders
  • the environmental impact
  • the company motivation
  • the commercial considerations

User journeys, risk assessment and theoretical models were produced to inform our understanding of the various influencing factors to a successful solution. Using the information gathered and analysed we recommended a specific reuse model. A roadmap was put together with milestones for the client to validate the model from both a financial and consumer experience perspective.

If you would like to find out more please contact Francesca Stephens:
answers@42T.com | +44 (0)1480 302700 | www.linkedin.com/in/fastephens

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