The gap between industry leaders and competitors is widening. While some organisations struggle with reactive approaches, forward-thinking companies are already leveraging emerging trends to create sustainable competitive advantage.
Our 2025 Trend Report identifies three fundamental shifts reshaping industries today. These insights are data-driven, supported by real-world case studies, and provide a clear framework for immediate action.
What’s inside:
Technology that drives adoption and revenue – Quantitative insights on how human-centred innovation directly improves user engagement, operational efficiency and bottom-line results.
Sustainability as a strategic multiplier – How environmental leadership is evolving from compliance to competitive advantage, with measurable improvements in market positioning, customer loyalty and resilience.
The digital-physical convergence – Case studies of organisations successfully bridging online and offline experiences to unlock entirely new value streams and business models.
Leadership in an era of constant change – Proven approaches to building organisational agility and positioning your business as an industry benchmark.
Monday-morning action plan – A structured framework to embed these insights into your strategy without disrupting existing operations, with practical steps you can implement immediately.
Positioning for long-term success
Organisations today face two strategic realities:
Reactors – Responding to market shifts as they happen, constantly playing catch-up with competitors and changing customer expectations.
Shapers – Anticipating trends, shaping markets, and turning disruption into measurable business advantage.
Where does your organisation stand?
“The companies winning today saw the signals early and acted decisively. This report provides a data-driven view of the trends that matter now and how to translate them into measurable impact.”
Download the 2025 trend report here
About 42 Technology
42 Technology (42T) helps businesses solve complex challenges and transform disruption into market opportunity. Based in Cambridge, we collaborate with industry leaders and emerging innovators across consumer goods, MedTech and industrial markets.
By combining deep technical expertise with commercial insight, we guide organisations from concept to execution, tackling regulatory, operational and market complexities to deliver solutions that drive quantifiable results.
With over 25 years of experience turning innovation into revenue growth, we help forward-thinking businesses create what’s next.
Let us help you
We excel in deep innovation and technical breakthroughs, from early-stage exploration to end-to-end development and manufacturing.
