The consumer sustainability report 2025 is the definitive guide revealing how forward-thinking brands can transform sustainability into a powerful strategic differentiator.
This research comes at a pivotal moment as brands grapple with balancing regulatory compliance and the demand for transformative sustainability. With 3,000 respondents, it offers a comprehensive snapshot of consumer attitudes towards sustainability across the United Kingdom.
Some of the key findings and recommendations for brands in the “Consumer sustainability report 2025” include:
Brands must be more transformative to drive sustainable growth
Sustainability is no longer merely a compliance exercise; brands must lead with bold, transformative actions. While 84% of British consumers have made changes to be more sustainable, only 16% currently believe that most brands they shop with enable positive environmental change. Yet 57% believe sustainability-driven transformation provides a competitive advantage.
Demographic and behavioural shifts are redefining consumer beliefs
Younger generations are flipping traditional income spending patterns on their heads. Especially when it comes to sustainability, with younger consumers’ spending based on belief and value alignment, not just income. They are also more loyal to brands and far more likely to influence and advocate among their friends, family and social networks.
Brands need to act as missional sustainability leaders
To capitalise on sustainable growth, brands need to build a mission, not just a product. 74% of advanced sustainability adopters value brands that offer them transparent, authentic value systems and demonstrate long-term sustainability commitments. Now is the time for brands to step back to the essence of what they take to market and transform the way they deliver it.
And more. Download the full report now.
Download the “Consumer sustainability report 2025” here
“Product development is no longer about following sustainability regulations, which without intending to, restricts innovation and competitive opportunity. Instead, it’s about creating a transformative movement that capitalises on emerging and current consumer behaviour by building a community through the development of transparent product eco-systems and creating new value in the market.”
