How systems thinking and new definitions of value can transform consumer engagement and brand loyalty.
Consumer product brands are at a crossroads. Many are investing in digital features, yet most struggle to deliver experiences that resonate. Consumers’ lives are more complex, digitally connected and emotionally driven than ever before. And they’re demanding more.
Our 2025 Future of Consumer Product Report, based on in-depth research with 3,000 UK consumers, explores why digital integrations often fall short and how brands can harness systemic innovation to drive deeper emotional engagement, loyalty and long-term value.
What’s inside the report:
Digital done differently – Why bolt-on digital fails and how true integration reshapes brand relevance.
Systemic innovation as strategy – How market leaders rethink ecosystems, not just interfaces, to create seamless experiences.
Consumers demand value redefined – With 54% feeling overwhelmed by complexity, brands must simplify through holistic design and emotional utility.
The Gen Z and Millennial effect – 67% of Gen Z expect products to integrate seamlessly into their lives. Discover what digital maturity really means for this audience.
A framework for the future – Actionable guidance to help brands reframe digital-physical product strategy and compete through meaning, not features.
Are you falling behind or reshaping the market?
Brands today face a critical choice:
Add-on and underperform – Treating digital as a feature results in complexity, consumer fatigue and missed expectations.
Reimagine and resonate – Systemically embedding digital into physical products opens new emotional and functional value streams.
Where does your brand stand?
Download the “The future of consumer products report 2025” here
“The rise of digital transformation presents a huge opportunity for consumer product brands to lead with innovation, and to integrate digital and physical elements in ways that resonate with consumers. Yet most current efforts fall short and have failed to gain traction.”
Based on research with 3,000 UK consumers, this report uncovers the rising expectations around digital-physical experiences. It segments insights by generation, digital maturity and lifestyle complexity, revealing where brands are falling short and how to get ahead.
Download the 2025 Future of Consumer Product Report now and discover how systems thinking and new definitions of value can unlock your next wave of innovation.
About 42 Technology
42 Technology (42T) helps businesses unlock new market opportunities through innovation and strategy. From global brands to disruptors, we partner across consumer, MedTech and industrial sectors to create commercially impactful products that blend digital, physical and emotional value.
With over 25 years of experience and a track record of scaling breakthrough ideas, we help future-facing organisations create what’s next.
Let us help you
We excel in deep innovation and technical breakthroughs, from early-stage exploration to end-to-end development and manufacturing.
